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GOVERNMENT
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There were 121 pay non-news channels which were carrying more than 12 minutes average duration per hour of advertisements in India during peak hours i.e. 7:00PM to 10:00PM for the period 28 September 2015 to 27 December 2015.
The top 10 pay non-news channels in terms of average duration per hour of advertisements in India during peak hours i.e. 7:00PM to 10:00PM for the period 28 September 2015 to 27 December 2015 were: B4U Movies, Mega Musiq, E24, Udaya Movies, Gemini Movies, Sun TV, Sun TV HD, K TV, K TV HD and Udaya Musics.
B4U Movies pay non-news channel of the broadcaster B4U Broadband India Pvt. Ltd., was carrying approximately 24 minutes average duration per hour of advertisements during peak hours i.e. 7:00PM to 10:00PM for the period 28 September 2015 to 27 December 2015. It was at the top amongst all the pay non-news channels in India in airing of advertisements.
Out of the top 10 pay non-news channels in terms of average duration per hour of advertisements in India during peak hours i.e. 7:00PM to 10:00PM for the period 28 September 2015 to 27 December 2015, there were seven pay non-news channels which belonged to one broadcaster i.e. Sun TV Network Limited viz. Udaya Movies, Gemini Movies, Sun TV, Sun TV HD, K TV, K TV HD and Udaya Musics.
Out of the 121 pay non-news channels in terms of average duration per hour of advertisements in India during peak hours i.e. 7:00PM to 10:00PM for the period 28 September 2015 to 27 December 2015, there was one pay non-news channel namely B4U Movies which was airing more than 20 minutes average duration per hour of advertisements; there were 36 pay non-news channels which were airing 15 to 20 minutes average duration per hour of advertisements; and there were 84 pay non-news channels which were airing 12 to 15 minutes average duration per hour of advertisements.
The average duration per hour of advertisements of some of the very popular pay non-news channels were as follows (in minutes): SAB TV (16.65), Sony TV (16.32), Movies OK (15.95), Star Movies (15.95), Life OK (15.87), Star Plus (15.6), Discovery Channel (13.92), MTV (13.86), POGO (13.73), Zee Cinema (13.65), Zee TV (13.61), Cartoon Network (13.6), Colors (13.09), HBO (12.26) and Star World (12.19).
Note: The information is based on the data submitted by the broadcasters and TRAI bears no responsibility for correctness of same. As per information available with TRAI, rest of the Pay Non-News channels are carrying less than 12 minutes of average duration per hour of advertisements (Commercial & Self promotional) during peak hours (7PM – 10 PM).