Sanitation is mainly a behavioral issue. It involves change of mindset of people to stop open defecation and to adopt safe sanitation practices. Under Swachh Bharat Mission (Gramin) (SMB (G)), Government of India has made expenditure on Information, Education & Communication (IEC) activities for behavioural change within people.
Central Expenditure on IEC activities for behavioural change under SBM (G) was Rs. 140.32 crore in 2014-15 (from 2.10.2014). It has increased by 92.2% to Rs. 269.66 crore during 2015-16 above 2014-15. We have observed annual growth of 94% in Central Expenditure on IEC activities for behavioural change under SBM (G) to Rs. 636.7 crore during 2017-18 against Rs. 328.27 crore during 2016-17; in value term the growth was Rs. 308.43 crore during 2017-18 above 2016-17. Central Expenditure on IEC activities for behavioural change under SBM (G) was Rs. 369.83 crore during 2018-19 (up to 4.1.2019).
Note: Source: RAJYA SABHA SESSION – 247 UNSTARRED QUESTION No 2745.
Resource Title: Year-wise budgetary allocation on Information Education and Communication (IEC) for behavioural change under the Swachh Bharat Mission (SBM) from 2014-15 to 2018-19 (From : Ministry of Drinking Water & Sanitation)